Oral-B
Exhibition stand development. Concept. Design. Planning.
service
Conception, 3D development, design, planning.
Client
Oral-B / Procter & Gamble Service GmbH
year
2020
Procter & Gamble hired us
with the conception of the 360sqm booth for Oral-B at the world's largest dental fair.
The focus and direction of the concept should be on the new Oral-B iO electric toothbrush.
The concept
The big idea was to use the new key visual as a blueprint for the stand architecture. The geometry of our design reflects the arrangement of the bristles of the newly developed brush head and lets the visitor delve into the new product in an exploratory way. Our design not only met all the functional requirements of a market leader's exhibition stand, but also guided the large number of visitors through all the informative and interactive areas of the stand in a certain order in order to guarantee an ideal customer journey.
A particular challenge was the implementation of the test zone, which consisted of 36 water-bearing washbasins.
There, visitors were able to try out the toothbrush while maintaining all hygienic standards.
Main Objective
The aim of the stand was to channel a specified minimum number of visitors per day in a specific order through the functional areas of the stand.
The resulting customer journey should reflect the high demands of a market leader in terms of quality and innovation and generate a WOW.
We achieved these goals by making the booth functionally controllable and manageable using modern RFID technology and calculations on time axes.
By transferring the key visual to the stand architecture, the use of high-quality materials and media as well as the optimal use of the available space, the required WOW was not far and we were enriched by an exciting and challenging project experience.
